The Role of Sitemap and Google Console in Search Engine Optimization
Search Engine Optimization is determined by various factors, ranging from the structure of the website to the proper use of headers and other compulsory elements of a well designed website. When it comes to the elements involved in ensuring Search Engine Optimization, the principles of Meta Tags comes to mind for website developers and for bloggers the principles of social media influencing and promotions. There are also website capable of generating huge organic traffic, of course for a certain price, however this is not advisable as this would in time weaken the website projective force and the future to ascertain real influence by engaging with targeted audience, this process does not also guarantee any real dissemination of information prospect or search hits on Google Search Engine; then finally there are paid adverts on post for social media’s like Facebook, Twitter, and Instagram capable of generating huge traffic as well, also the use of hash tags and tagging user-addresses of prominent individuals or organizations and trending topics could come in handy, however traffic is sort after online, or on various social media platforms, proper understanding on the operations of Search Engine Optimization and how it works as an whole made up of complex pieces which are very much needed and important in ensuring a fully functional Search Engine Optimization.
The very first advise that would be given by any SEO expert would be drawing up a plan, a long tern plan to guarantee how SEO’s are managed in other to get a continuous flow of organic traffic; traffic generated enough to ensure prominence for new website, and big earnings for monetization of contents and affiliate marketing for websites into that field.
If you are very familiar with SEO’s as a website developer, then certainly you would have come across a robot.txt and sitemap.xml documents, two very keen and very important aspect of Search Engine Optimization, of course this would involve Google Console which we would discuss on in this post, but before we get to that, let’s start with the known basic; The process needed to attain Search Engine Optimization:
Structure of the Website:
An expert website designer would definitely put all this into account before giving off their design for development. The structure of the website, from the head which would include the title, and meta tags as well as other crucial component the website would need, to a body tag which would contain various sections like the header, main and footer sections, in the main section there might be a div or an aside or an article tag depending on how the website would be developed. The main tag, would be the main body of the website, the article tag would cover all written post while the aside might be used to identify a division in the main section for advert placement and other important aspect of the website which might be kept exclusively; also there is the image (img) division, which could serve as the gallery or service view. Putting into account this entire factor when designing and developing a website is very much necessary as it would help with scalability of the website and easy access for Google to acknowledge and ascertain what the website is about and what it entails.
Meta tags:
This is another developer tool, the Meta Tag contains six important part, namely the title and og:title, to the description, keywords, as well as the og:description and og:keyword. These Meta Tags are used to give the website page a title, a description and very keywords which would be called upon by the search engine when related subjects are searched upon.
Content of the Website:
Contents on websites with their words below 300 are considered to be extremely low and has no real prospect in maintain aggressive traffic flow, much more are plagiarized contents which could involve a law suit. Website Contents are a major consideration by SEO experts, your website is only as good as your content, as this would determine if it would be visited on a regular basis or just another low quality content website. Either way you need your content to be of high quality and hold informative contents, hire a content writer if needed, the target should be to get on the great side of SEO.
Know Your Audience:
Perhaps the most important aspect of SEO, you don’t expect to write or post contents concerning politics and engage audience who are interested in Books or research. Study your audience, ascertain their wants and needs, then conclusively write articles and post in line with what you’ve noted. Your audience would be loyal and on time as long as they get everything they need from you.
Privacy Policy:
Beware of the privacy policy page, particularly if you offer services to those in the EU or under the California Privacy Policy quote (CCPA and GPRA privacy policies). This would be major tool to determine if you would be enrolled into Google Adsense program or other exclusive affiliate marketing services.
Understanding Sitemap.xml Documents
All said and done concerning SEO’s on the face value aspect; when it comes to sitemap.xml, it is a totally different aspect of SEO, which includes connecting this document to a website and Google Console. Ever wondered why search hits specific websites concerning a general subject you are surfing the internet for, however not related to what you want, but it still shows up on your search hit; this is because of Google Console and the sitemap.xml.
What is a Sitemap.xml?
If you are conversant with basic programming, and a certain level of website development, then you would be no stranger to sitemap.xml. just like your index.html file is the default home page, your sitemap.xml is what you use to map out your website pages in order of importance to appear of Google Search engine in the hierarchy when searched for. The Sitemap.xml is written to give the search engines a description of the website and when crawling through it, it does this knowing which page is important, which comes first and which comes last.
Understanding the Role of Sitemap and Google Console in Search Engine Optimization:
As earlier explained, a sitemap.xml is like a guiding compass which tells and describes to search engines which website pages are first and which ones are last. Upon connection to Google Console, which makes use of this information scales the website and makes its pages available using the Meta Tags to ascertain for sure what they are all about and make them available in the search hit on their search engine, Google Search Engine in Particular.
Understanding that Search Engine Optimization goes beyond referrals and posting of links on various Social Media platforms to an in-depth understanding of how it works and what to expect from the implementation of one aspect, however advisable to ensure all aspect are put into good use to ensure Search Engine Optimization.
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