The Role of Social Media in Search Engine Optimization

Using Meta Tag Description and Keywords to Generate Organic Traffic

The Impact of Meta Tags on Search Engine Optimization

These are two keen words prominent in the web industry, particularly those involved in blogging and Website Development or Programmers. If you ask any blogger how they generate traffic to their websites, the very first thing any of them would say is through the use of Search Engine Optimization; sadly most of them are not aware of the fact that Search Engine Optimization (SEO) uses meta tags to generate traffic and ensure its flow. And if you ask any Web Developer or Programmer what Meta Tags are, they’ll probably say meta tags are very important in developing a website with a great deal of traffic either way, Meta Tags are the deal. This brings the question; what are Meta Tags? But before we discuss this let’s start with something more familiar;

Understanding Search Engine Optimization

Search engine optimization, also known as SEOs are a great way to ensure the continuous flow of traffic into any given website, in simple terms, SEOs are used to make the website visible and prominent on web searches, however this is not limited to the functions of the SEOs as writing a very good contents which meets the audience requirements would indeed pull in the required Traffic as well. Basically SEOs are very important as well as the content you post on your website.

What Are Meta Tags

Programmers and wed developers have no issue with this, as they are the expert in the use of SEOs, however there are some few experts who have dedicated their time to understanding just how this principles work with the intention to get the best out of this experience. Meta Tags are titles or Tagline used by Google search engine to locate topics and post on various websites relating to its users search and gives the best ranking result. Let’s say you wrote a topic on Making Online Money through affiliate Marketing, your Meta Tags, particularly, the Meta Tag Description, Meta Tags Keyword would read something like this;

“Everything you need to know about Affiliate Marketing | Affiliate Marketing and Diversification of Web Income | Affiliate Marketing | Generate passive income through Affiliate Marketing”.

The Use of Meta Tags

Meta Tags are what you need to get your website top ranking on searches relating to its post. However the use of Meta Tags follows some certain rules and would require some certain degree of knowledge, in its specifications in other to be fully functional.

For a Meta Tag Description or Keyword to be fully functioning, it dictates that you have a word matching up to various sentences with a spacing column of 165. To calculate this you would need to use a Notepad to monitor your Tag Descriptions and Keywords. Upon writing a Meta Tag that reaches these requirements, then it is placed on in the website or web post Meta Tag in the head section of the website with the following Tag extensions; description, keyword, og:description, og:keyword. To get the best out of the Meta Tag, it is advisable to use various sentences and keywords in these different sections of the Meta Tag.

How Meta Tags Help to Grow Organic Web Traffic

At this point I will state that Meta Tags are very important in running your website SEOs and traffic flow. Meta Tags are used by Goggle in ranking your website and gaining popularity, the more individuals and users visit you website, the higher your rankings on Google and the more likely you are to getting search hit every time a user searches on topics relating to post you’ve written on, or are affiliated to on your website. This automatically translates into traffic which would help you grow your website traffic and meet the required audience. However if your website is not self hosting or self constructed, this can be difficult to use as Meta Tags would require a certain level of knowledge in regards to website development. Take for example; trying to use Meta Tags for a BlogSpot web page or WordPress site can be difficult and tricky. For BlogSpot, they provide you with an option to add tags to your post, however lovely this is, it is not as effective as the use of Meta Tags which gives you the ability to target your search in line with prominent search words and topics relating to your post. WordPress sites on the other hand, would require you to have a paid subscription to effectively use Meta Tags on your website, which ever the choice may be Meta Tags are very important regardless.

After writing your Meta Tags and launching your post, it is not enough to sit back and do nothing, as you would still be required to promote latest post on various social media platforms, except if you have worked on you site for some time and have users who would share latest post on various Social Media platforms without you raising a finger. To compensate this also, you can make use of subscription to send out Newsletters on latest updates and post through Email Services. You can also decide to make your services required enough to automatically generate traffic even without sharing post on any Social Media platform, which ever choice is made, SEOs would still require the use of Meta Tags, shares on various Social Media Platforms, effective Contents and effective service delivery.

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